This is the core of our lab. We specialize in transforming original characters, brand mascots, and flat sketches into huggable physical forms. We draft every pattern from scratch to ensure the final plush captures the exact vibe, proportions, and personality of the original 2D design.
We believe doll outfits should be built with the same logic as human clothing. From functional micro-zippers to fully lined jackets, we tailor each piece to perfectly fit different plush body shapes.
Recreating a discontinued childhood toy from scratch. We carefully traced the original silhouette to make sure the new bear felt just as familiar and comforting as the old one.
An exploration into complex plush mechanics. Featuring fully poseable internal skeletons and embedded magnetic feet for secure standing. This hard-structured experiment paved the way for our current, ultra-soft "Doughlings" designs.
Combining our backgrounds in biology and biochemistry. We design interactive geek gadgets like magnetic DNA chromosomes, mitochondria pouches, blood bags, and virus keychains. It’s our way of making complex science fun, geeky, and huggable.